Category Archives: Sales Techniques

People Don’t Like to Be Sold by Idiots

Jeffrey Gitomer is a brilliant guy. His Little Red Book of Selling is a great read.  But I’d like to offer an alternate take on one of his most popular sayings… Gitomer is famous for popularizing the phrase “People don’t like to be sold, but they love to buy.” It sounds right when we hear…

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Sales techniques require context

Sales Techniques Require Context

I’ve been in business for myself since 1986, which means that every dollar I’ve earned since then has come as a direct result of selling something to someone. Since that time I’ve read literally hundreds of books, listened to endless hours of audio training, first on cassette tapes, later on CDs and more recently on…

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