Tag Archives: lawyers

Non-selling professionals

The Sales Process for “Non-Selling” Professions

Despite my earlier assertion that everyone sells, there are some professions which, for any combination of reasons, prefer to think of themselves as “non-selling” professions. Very often, medical professionals don’t like to think of themselves as having to “sell” their services. If someone gets ill or hurt and requires treatment, they will certainly provide it…

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Everyone sells

Everyone Sells

While some people hold a negative view of selling, the truth of the matter is that everyone sells.  Restaurants sell food. Stores sell clothing. Lawyers sell legal services. Girl Scouts sell cookies. But beyond the obvious: Employers sell employees on the value of showing up for work and doing a good job Employees sell employers…

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